If you’ve decided to make an explainer video, you’ll have a range of options of how to craft it. From the late 2000s when whiteboard explainers were all the rage, today they may include motion graphics, live-action — or both. The differences between motion graphics and live-action might seem aesthetic, but the choice of media…
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You’ve got an awesome explainer video. Now what?
When a company is preparing to launch a highly technical service or product, one of the most reliable ways to demonstrate that product’s usefulness or to mitigate customer confusion is to release an explainer video along with the product. Your new product’s marketing site would be a natural fit for this type of content, showing…
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Does my company need an explainer video?
If you work in a highly technical industry, or your company makes products with complex sales challenges, your offering of digital marketing content should include explainer videos. Even if you are familiar with the term, but there’s more to explainer videos than you may think. What is an explainer video? An explainer video is what it…
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